Analytics And Customer Data Management For Casinos

Leverage consumer data for accelerated performance

One of the reasons online gambling platforms is flourishing is due to their ability to effectively collect vital customer information and act upon it. Online gambling sites store and synchronize invaluable customer data with the reward programs they offer through the analysis of their data. Land-based casinos can also benefit from this marketing practice by incorporating similar changes agent into their operations.

Key Benefits

Forge Strong Links Between the Company and Customers

Gather detailed profiles on millions of visitors and deliver targeted value based on this data to effectively manage customer relationships.

Stronger Marketing Capabilities

CRM systems facilitate targeted advertisements via automated communication channels such as push messages, emails and SMS.

Log Real-time Information on Client behavior and Spending

Utilize CRM to closely monitor each customers activities and sort the high rollers from standard players.

Easily manage customer reward programs

In the gaming world, personalized bonus programs are awarded based on eligibility. However, scouring through massive entries to detect client’s worth and the bonus percentage they deserve can be time-consuming when it is done manually. A sophisticated CRM system uses already stored data to automatically award bonuses, instant prizes or loyalty programs each customer are entitled to in real time. Also, customers are informed about their rewards through multi-channel messaging.

Efficient database access

There is nothing that guarantees fast and easy productivity than easy to access to needed information. Essentially, all employees need access to some sort of information to carry out their task. A CRM system includes all departments and employees in a plan that ensures easy availability of data. In a casino environment, CRM puts authorized information at the fingertips of receptionists, hotel attendants, sales team and others.

Growth and productivity

Businesses have always implemented customer relationship management (CRM) through traditional sales, marketing and customer relation strategies. These archaic methods gave no room for flexibility and restricted the company’s reach to “customer-facing” employees. Also, storing and updating massive data on ever-growing clients required tedious and time-taking processes.

With the invention of Big Data technologies, Customer Relationship Management amongst other business strategies has significantly improved. Many industries are starting to grasp the importance of sophisticated CRM software and how it can simplify customer interactions, leading to more productivity and business growth.

SugarCRM Elite Partner

iZeno is an Elite Partner of SugarCRM

iZeno is the only Elite Partner of SugarCRM in Singapore, with over 
10 years of success implementation and delivery. We work with companies & organisations to build a 360 overview of their customers (internal and external) and optimize their sales, marketing and support processes using SugarCRM and also integrates with many other solutions such as Hootsuite, Moobidesk, Zendesk, Xero and legacy core systems to drive business outcomes.