Singapore – June 04, 2025 –Ingesting Unstructured Data into Snowflake Natively with Ease: Unlocking GenAI and LLM Use Cases

As enterprises race to build GenAI applications powered by large language models (LLMs), they often hit a bottleneck early: how to ingest and process unstructured data — like PDFs, images, audio, and video — in a scalable, seamless, and secure way.

Traditional ETL tools fall short when handling non-tabular content. But what if there was an ETL platform for this new generation of data needs — one that simplifies ingestion of unstructured data natively into Snowflake, unlocking high-value GenAI use cases with ease?

Introducing the Snowflake Openflow

Snowflake now offers a managed, native ETL capability designed to bring unstructured data — such as documents, images, video, and audio — into your Snowflake environment with ease.

This isn’t a third-party add-on or an external workflow. It’s part of the Snowflake ecosystem, and it enables:

  • Automated ingestion of PDFs, images, videos, and audio files from cloud storage, APIs, or local environments
  • Loading directly into Snowflake, organized and ready for querying, processing, and AI model consumption

And since it’s native within Snowflake, it also provides following benefits:

  • No separate infrastructure or external pipelines to maintain
  • By keeping ingestion native, Snowflake ensures enterprise-grade governance, scalability, and ease of use — all under one platform.

Ingest, Then Process — All in Snowflake

Once the data lands in Snowflake, the magic continues. Snowflake handles all downstream processing, leveraging its powerful compute and integrated services:

  • Document AI to extract structured content from PDFs and scanned files
  • External functions and Snowpark to run custom AI workloads (e.g., transcription, OCR, object detection)
  • Vector search for embedding-powered retrieval
  • Unified access controls and auditability across all data types

The ETL tool focuses on frictionless ingestion, while Snowflake takes care of the processing pipeline, allowing you to build complete AI workflows with minimal effort.

All within the security and governance perimeter of your Snowflake instance.

Build GenAI Applications Without the Headaches

With unstructured data natively flowing into Snowflake, you can unlock powerful GenAI use cases:

  • 🤖 Chatbots trained on enterprise content
    Ingest internal documents, generate embeddings, and enable LLM-based chat interfaces — all within Snowflake.
  • 🧠 Smart search across multimedia
    Extract text from images, transcribe audio, and analyze videos — then make it searchable using vector similarity.
  • 🎙️ Speech-to-text and sentiment analysis
    Transcribe customer service calls or meeting recordings; feed them into analytics dashboards or LLM summarization tools.
  • 🎥 Video content indexing and moderation
    Extract metadata, transcribe spoken words, and analyze visual content to automate compliance or enhance search.
  • 📚 Centralized knowledge hubs
    Combine structured and unstructured data in Snowflake to power next-gen RAG (retrieval-augmented generation) applications.

Why It Matters

✅ One platform: Ingestion, processing, and storage all stay within Snowflake.
✅ No integration overhead: No extra ETL tools, no stitching together pipelines.
✅ Enterprise-ready: Native performance, scalability, and governance.
✅ AI-native architecture: Perfect for GenAI, LLMs, and real-time intelligent apps.

Ready to operationalize unstructured data for GenAI?

With Snowflake’s native ETL and processing capabilities, you can stop managing pipelines and start building intelligent, AI-powered experiences — right where your data already lives.

How iZeno Can Help as Your Snowflake Partner and System Integrator

As a certified Snowflake partner and experienced system integrator, iZeno delivers tailored Professional Services to help you unlock the full potential of GenAI by harnessing unstructured data — efficiently, securely, and at scale. Whether you’re just starting your journey or scaling production AI applications, iZeno is your trusted partner every step of the way. Here’s how we support you:

  • Architecture Design & Best Practices
    Our consultants work with you to assess your existing data landscape and define a robust architecture aligned to best practices — from Snowflake object storage to AI model deployment pipelines. We ensure your solution is scalable, secure, and future-ready.
  • Rapid Implementation & Technical Enablement
    iZeno’s Professional Services team manages end-to-end implementation:
    • Setting up Snowflake’s native ingestion pipelines (Openflow)
    • Connecting to cloud storage, APIs, or on-prem sources
    • Configuring downstream workflows for AI/ML use cases
    • We accelerate time-to-value through proven frameworks and reusable components.
  • AI/ML Workflow Integration
    From LLM-based search to multimedia analysis, we integrate Snowflake with AI tools like OpenAI, Hugging Face, and vector databases. Our team helps design and embed real-time intelligent workflows tailored to your business goals..
  • Custom Solutions & Accelerators
    We offer industry-specific accelerators and solution templates — from enterprise knowledge assistants built on internal PDFs, to sentiment analysis dashboards powered by transcribed audio. Our ready-to-deploy frameworks shorten your development cycle and deliver measurable impact fast.
  • Enablement & Training
    We don’t just deliver, we empower. iZeno provides enablement workshops, documentation, and knowledge transfer to upskill your teams and ensure long-term success. Post-deployment support options are also available to help you scale with confidence.

About iZeno

iZeno was founded in 2003 to provide enterprises with the best-in-class technology solutions they need to keep their business running seamlessly. With a team of 180+ in-house innovators, we have delivered over 500 Enterprise Solutions, implemented and optimized to enable smarter insights. Our team draws on industry experiences in accomplishing a portfolio of mission-critical applications, integrating AI & Machine Learning, DevOps, ITSM, Cloud, CRM & CX, Data Analytics and other leading technologies with our clients’ existing IT frameworks. 

With a leading presence in the region, headquartered in Singapore and operations in Malaysia, Indonesia, Thailand, and the Philippines, no project is too complex for us, and our team is always ready for new challenges.